Your favorite curl gel just got even better.

Introducing the new and improved Max Curl Enhancing Gelly, with less flaking, better curl clumping, and long-lasting hold.

Why You’ll Love It:

Flake-Free Finish: No more white cast or residue
Frizz Control: Works even in humidity
Definition Without Crunch
Plant-Based Ingredients: Aloe, sea kelp, bamboo, panthenol & more

Strong hold for bold, lasting definition

Perfect for:

Medium to coarse curls and coils
Twist outs, braid outs, wash ’n gos
High humidity and frizz-prone hair
Maximum curl clumping + polished finish

Ideal for: Sculpted styles, longevity, and humidity protection

Why This Formula Took Time

We set out to reformulate Max Gelly with a clear goal: to keep the formula as natural as possible without compromising on performance.

✔️ We wanted curls to feel soft and touchable once dry—not stiff, crunchy, or coated, which is common with many synthetic gels (like those based on carbomer).

✔️ We wanted longevity—curls that hold for days, even up to a week, with minimal refresh needed.

✔️ We wanted less flaking, even with high-hold styles.

Finding natural styling polymers that could deliver this balance was a challenge. It took multiple rounds of testing and reformulation to achieve the right combination of hold, softness, and durability—without sacrificing curl integrity or ingredient quality.

Directions

Apply to freshly washed, conditioned hair in small sections on damp or wet strands. Use after your leave-in. Smooth through each section, and shingle if extra definition is desired. Start with a small amount—add more as needed. Allow hair to dry undisturbed to minimize frizz.

Ingredients

Purified water, Glycerin, Propanediol, Aloe Barbadensis Leaf Juice, Citric Acid, Sodium Benzoate, Potassium Sorbate, Xanthan gum, Maltodextrin/VP Copolymer, Sodium PCA, hydroxypropyl guar hydroxypropyltrimonium chloride, guar hydroxypropyltrimonium chloride, Phenoxyethanol, Caprylyl Glycol, Fragrance, D-panthenol, water, Glycerin, water, Macrocystis pyrifera (Sea Kelp) extract, phenoxyethanol, Glycerin, water, Bambusa vulgaris (Bamboo) extract

Filters

Curl Definers & Stylers

MAX Curl Enhancing Gelly