I don’t know if it’s the images we see on television, magazines and movies, or if it’s our individual experiences with taking care of our hair, but many women of color resist embracing the texture of our hair. I was inspired to create Earthtones Naturals after I’d given birth to my eldest child. As a person who was adopted, I had no one who shared my DNA until I met my daughter. I looked at my daughter and thought, ‘She’s going to need to embrace her hair texture, so I need to embrace mine.’ I wanted to share with you three steps that I went through on my journey to embracing the texture of my hair.
I accepted my hair. I looked at myself in the mirror and thought, “This is my hair. It’s not anybody else’s. I’m going to embrace my hair."
I went to Youtube and I watched videos about other people’s experiences with their natural hair. I also noticed which products other people tried.
I tried products and paid attention to which products worked best with my hair. This lead me to create Earthtones Naturals because there weren’t a lot of products that really worked with my hair.
I wanted to share my experience with you because I want to let you know that it’s a process to embrace your natural hair. If you don’t embrace your natural hair texture, that’s okay, but maybe natural hair isn’t for you.
I encourage you to go on Youtube and watch other people’s experiences. Those videos can be a source of encouragement to you. Then, come back to Earthtones Naturals and see if the products I created based on my type 4 hair will work for you.
And also, I’d like to remind everyone that if you’re natural hair isn’t working for you, it’s not your hair, it’s probably the product you’re using. If you want to see me explain a little bit about my experience starting Earthtones Naturals and embracing my hair, please check out the video below.
About Susan Walker
Susan is the CEO of Earthtones Cosmetics, a licensed Naturopathic Doctor and certified Trichologist with the World Trichology Society.
She has been a speaker and workshop presenter at various national and international conferences including the Taliah Waajid World Natural Hair Health and Beauty Show in Atlanta, the Toronto Natural Hair Show, The Canadian Naturalista Hair Expo and the Natural Hair Congress in Montreal.
Susan performs hair, hair loss and scalp consultations at TrichoSpa by Earthtones in Ajax, Ontario, a holistic skin, hair + scalp spa and curl care boutique. We specialize in corrective curl, scalp and skin care using trichological treatments for various scalp and hair concerns, and corneotherapy to correct skin issues. She has obtained various certifications in hair loss and scalp conditions.
In order to help her clients she has received her Laser Technician Diploma and certificates in Chemical and Mechanical Exfoliation, and Microneedling and Collagen Induction.
She is currently pursuing her Masters in Science in Cosmetic Science.